Don’t Let Website Visitors Lose the Scent
One of my dear mentors hammered down this concept in a class on “E-Commerce”. When people come to your site there is a “scent” they are following, much like a bloodhound. Within seconds of coming to your website they must see things that tell them they are on the right track
Make sure it is easy for them to follow the scent!
Words Matter.
Imagery Matters.
Don’t let them lose the scent!