F or Z Pattern in Web Design?
Ever notice that you read things differently online than you do with offline reading material?
Usability experts have traditionally seen the way people scan a web page as going in a “Z” shape with the end being a Call To Action.
The latest research using eyetracking and heatmaps shows that this may actually be more in the shape of an “F”.
While this is just a guideline for how people scan, it is a good idea to keep it in mind when placing your CTAs for highest conversion.
Takeaways
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- Use titles
- Bold important text
- Use lists
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Remember, people do not read everything you write on a page. Stick the most important information early in the paragraphs.
…because people read differently, you have to write differently. ~ Jakob Nielson
Resources:
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